Independent Creative Director
New York, NY
Hello! I’m a designer and brand strategist working with clients in culture and media. I help organizations distill their essential character into systems that communicate clearly and genuinely across every touchpoint.
Previously, I was Executive Creative Director at The New York Times, where I built and oversaw multidisciplinary teams spanning brand, editorial, product, social, licensing, and marketing. I also led the Times’s rebrand and redesign of Wirecutter — for which I received a Publisher’s Award — and was instrumental to its integration in the Times brand portfolio.
I have worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.
Working on something new? Say hello!
Brand strategy
Brand identity (visual, verbal, sonic)
Brand architecture & naming
Creative direction
Editorial design
Signage & wayfinding
Product & experience design
Strategic visioning
Creative team & org design
Parsons School of Design
BFA, Communication Design
California Institute of the Arts
MFA, Graphic Design
PS: You can also find me on LinkedIn